While modern Los Angeles is most certainly a film industry town, the nature of the business is rapidly changing. Many of LA’s entertainment companies have gone digital, relying on high tech to make and distribute films worldwide. What does that move mean? Thanks to accessible production techniques and streamlined modes of distribution, the cost of producing a film has significantly decreased. It’s about time.
With affordability comes accessibility. Filmmakers are doing more with less and companies like Buffalo 8 are helping them figure out how. A great story is still key, and if you’re after today’s coveted millennials, it helps if it has a positive spin. That’s what TV personality Rainn Wilson did with his LA-based org, Soulpancake. Soulpancake’s success is proof that star power isn’t enough. Today’s audiences want more than celebrity; they want authenticity. Authenticity means reality, and real topics might not always be easy to watch. To solve this, companies like Soulpancake and Will Ferrell and Adam McKay’s Funny Or Die use humor to make a point.
Regardless of how content is produced and distributed, it has to be compelling. Some claim cinema is dead, while others know the nature of storytelling is becoming more open. Either way, you can use NewCoLA as a way to explore the companies driving change in LA’s most important industry.
Funny Or Die — Comedy With No Boundaries
Soulpancake — A Day In The Life at SoulPancake
AwesomenessTV — Entertaining the Global Gen Z Audience
Collab — Collaborate with Collab — The business and art of six second videos and beyond!
Buffalo 8 — Building a Film, Finance, and Media Company in the Digital Era
Psychic Bunny — Laughing At Wisdom
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