Los Angeles isn’t just having a tech boom, it’s having an adtech boom. In 2014 alone, LA saw new adtech companies launch at a rate 188% higher than 2013. Even ad:tech, an adtech industry conference, has weighed in on the city’s influence. They’ve moved their west coast event from San Francisco to Los Angeles.
Whether it’s Silicon Beach or Silicon Valley South, LA’s adtech scene benefits from the city’s expansive ecosystem. New campuses from Google, Youtube, Facebook, and Yahoo suggest Los Angeles has arrived as a tech capital. The multi-layered, multi-neighborhood reach might be especially good for the city’s ad tech companies as the industry often requires deep collaborations.
LA-based Rubicon Project founder Frank Addante has long been been advocating for LA tech, and he’s certainly feeling good about what’s happening in the city. Addante’s company debuted on the public markets last year.
Visit Rubicon Project and these other LA-based ad tech companies at #NewCoLA on November 9th and 10th:
Steelhouse — Addressing Marketers Needs from End-to-End
Rubicon Project — Reimagining & Reinventing Innovation
Modulates Video Affiliate — Video: Why We’re Hooked
Flightly — The Twitter Buy Now Experience
Boingo Wireless — How Do You Keep the Soul of a Start-Up in a Public Company?
FEM, Inc — FEM Inc: Revolutionizing Smart Syndication & Video Discovery
Jetpack — Navigating the Changing Digital Advertising Landscape
Factual — Local data with an innovative model
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